9.12.12 Coffee Appreciation Class

I received this email  from Jessie of Flavours Magazine.
Since I was not able to go to Johore Bahru for my dancing trip, I was able to go for this class. (luckily I did not call to cancel)

Dear Esteem Flavours reader,

Greetings from Flavours, Malaysia's Premier Food Lifestyle magazine published by Star Publications (M) Berhad!

Congratulations! You have been selected to attend our 'Coffee Appreciation Class' as mentioned above.  Here're the dates, time, and venue:-

Date : 9 DECEMBER 2012, Sunday

Time : 10:00 AM - 12:00 Noon

Venue : Universita Del Caffee Malesia, Block B, Unit 901, 9th Floor, Phileo Damansara 2, Jalan 16/11, Off Jalan Damansara,

            46350 Petaling Jaya, Selangor.

We look forward to seeing you there.  Please present your IC during registration
Thank you.

With regards
Jessie
03-79671777

 Seriously, there is REALLY a Coffee University

 UNIVERSITA DEL CAFFE

Situated at Phileo Damansara

Universita Del Caffee Malesia, Block B, Unit 901, 9th Floor, Phileo Damansara 2, Jalan 16/11, Off Jalan Damansara,

            46350 Petaling Jaya, Selangor.

 Goh Chee Wan (34) barista extraordinaire

 Gosh!!!! look at the paraphernalia of the coffee brewing process!!

Mind boggling!! And I want them all!!!

A-state-of-the-art coffee machine, the best beans and the barista’s skill guarantee you an excellent beverage, writes Aneeta Sundararaj

 Everytime he brews a cup of coffee, he is sure to give me a cup first,

and calls me the "photographer"

 I have a special spoon to smell the coffee before sipping it

 With state of the art coffee machine, the best coffee beans, what left is the human element: ME! he says

 all sorts of coffee machines

 expensive looking and complicated!

 The best espresso machine is La Marzocco

Formula for the perfect espresso

even the clock has coffee elements

 Every machine is handmade: there is no robot to wield the machines.

the classroom

 Incorporated in the tables are tea cups designed by famous names....

 Look at the name on the tin: "Illy"

  In 1935, Frencesco Illy (founder of Illycaffe) invented an espresso machine and called it Illeta

 He spoons some arabica coffe beans on the top of the grinder

 after a few turns on the grinder, you open the drawer to get the powder

 Illycaffe buys the Arabica coffee beans directly from coffee producers. Once selected, the coffee beans are shipped in specially lined containers to prevent them becoming mouldy. Upon arrival in Trieste, Italy (where Illycaffe has its headquarters), only beans that have survived the voyage intact are chosen to be roasted between 200°C and 220°C

 all of us get a go at grinding the beans

 Next, he demonstrates this pot's use

 Next, the lighted carafe

 the finished coffee!

First cup of course is for me!!!

 Next demo

needs a lot of patient pouring!!!

done pouring!!

 my different cups of coffee brew

 for me to sample!

next he demonstrated this!

 and everyone tries a teeny cup

The best espresso

THE formula for 25 millilitres of perfect espresso:

7g freshly ground coffee

Water temperature at 90oC

Extraction pressure at 9 atmosphere

Percolation time of 25 seconds

now he is going to show how patterns are made with milk

 the leaf

 the heart

 Snowman

 peacock

 with chocolate mousse

 Taj Mahal

 We have now graduated as baristas!

and are certified coffee aficionados!!!

This article in the News Straits Times appeared on 17.12.12 LIFE AND TIMES Living page 4

17 November 2012 |

For that perfect cuppa

By Aneeta Sundararaj | features@nst.com.my

THE moment you step into the room, the chocolaty and caramel aroma of freshly ground coffee assails you, the rain and overcast sky outside forgotten.

After a warm welcome from Evelyn Lee, 34, the marketing manager of Classic Fine Foods, she asks: “Would you like a cup of coffee?” Aware that the company supplies premium coffee beans to Espressamente illy cafes, you say “yes”.

Jacques Cosset, 52, the company’s managing director, smiles for he already knows what urban Malaysians are fast learning: coffee drinks, be they cappuccino, latte or espresso, made using Illy coffee beans are bound to be perfect.
Cosset explains that the basis of all coffee drinks is espresso. As such, mastering the precise science of making this drink will result in espresso that looks syrupy and produces crema (the thick layer of dark, rust-coloured foam on top of the espresso).

“It is the caramelised sugars released from the coffee when making espresso,” he says.

Today, the heritage of making the perfect espresso has three parts: espresso coffee machines, coffee beans and a barista’s skill.

The first espresso machine was invented in 1901 by an Italian, Bezzera. In 1935, Frencesco Illy (founder of Illycaffe) invented an espresso machine and called it Illeta (a combination of his name and that of his wife’s). This machine succeeded in extracting crema, but it was a cumbersome contraption. Nevertheless, the benchmark was set and all future machines improved on this one.

Cosset says that, today, the company that produces the best espresso machines is La Marzocco.

“This company started in 1927, but to this day, it will still make only a restricted number of units a year. It will not mass produce to maintain the quality of its work.

“And, every machine is handmade. There are no robots that weld the machines. If you go to their factory, it’s like going to an old garage. Sometimes, Bambi (the founder’s son) will come to the workshop to guide his workers on how to make the machine. His philosophy is that anyone can learn a technique. But, you can only develop passion if you are dedicated and have pride and respect in your work.”

If you’re looking for an espresso machine, Cosset suggests you keep the following criteria in mind. The first is what he calls the “quality in the cup”. “This means it must extract crema.” Then, it must be reliable and not break down easily. If you’re making no more than 60 cups of coffee a day, an entry-level machine will suffice.

Asians like milk with their coffee. It, therefore, makes sense to invest in a machine that can also produce milk froth. Last of all, you should consider the design. After all, what’s the point of getting the futuristic looking Mistral model when the theme for your establishment is Country, Rustic Charm? These criteria become all the more important when the price tag for the relatively simple Linea model is about RM30,000.

It makes sense that the machine will only produce perfect espresso if the raw ingredients it’s fed are equally perfect. When using a La Marzocco espresso machine, Lee insists that the best coffee beans to use are those from Illycaffe.
“Illy chooses only the best Arabica beans.” Smiling, she adds: “This coffee bean is closest in its number of chromosomes to humans. Just like humans, the blossoms take about seven to nine months to bear fruit.”

Illycaffe buys the Arabica coffee beans directly from coffee producers. Once selected, the coffee beans are shipped in specially lined containers to prevent them becoming mouldy. Upon arrival in Trieste, Italy (where Illycaffe has its headquarters), only beans that have survived the voyage intact are chosen to be roasted between 200°C and 220°C.

After this, they go through the pressurisation process invented by Francesco Illy — roasted beans are placed in cans where the air is replaced with inert gases and sealed, thereby, allowing the coffee beans to retain their aroma for a longer period.  “The perfect blend of Illy coffee will have nine different aromas: caramel, chocolate, floral, fruity, walnut, toast, spicy, malt and tobacco,” says Lee.

“They correspond to the nine geographical regions from where these coffee beans originate. For example, a chocolaty aroma means the beans are from Brazil. If it’s from Costa Rica, the aroma tends to be more caramel.”

With a state-of-the-art coffee machine, the best coffee beans, all that’s left the is the human element: the barista. Goh Chee Wan, 34, barista extraordinaire, says: “In Italy, people will drink espresso at the bar. They’re not served espresso at the table.” Apparently, to differentiate barmen who served espresso from ordinary barmen, the Italians coined the word “barista”.

“If your barista is in a bad mood, your espresso will probably be bad,” says Goh.

Stress or impatience is likely to compromise the barista’s skills. If he uses too much force during tamping (applying up to 20kg force to make ground coffee compact in the hand-held filter), the resulting over-extracted brew might taste bitter and burnt.

If the barista doesn’t use enough force, you’ll probably receive under-extracted espresso which is light in colour and tastes sour.

With this newfound appreciation of fine coffee, next time you visit a cafe, ensure your espresso has that crema; it should taste sweet with a balance between being sour and bitter. If you opt for latte or cappuccino, the milk foam must be smooth, fine and about 1cm thick. In other words, the coffee you’re served must be perfect.

 The coffee-making process is a delicate art.

 Easy does it... for that great expresso.

Viola, the perfect beverage.

The best espresso

THE formula for 25 millilitres of perfect espresso:
7g freshly ground coffee
Water temperature at 90oC
Extraction pressure at 9 atmosphere
Percolation time of 25 seconds

Read more: For that perfect cuppa - Live - New Straits Times http://www.nst.com.my/life-times/live/for-that-perfect-cuppa-1.172273#ixzz2FDvo91kj